Dr. Jamie Pleasant
The Relentless Pursuit of Academic Excellence
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Mktg. Research UG
IMC/Mktg. Research Grad.
Brand Management
Sales
Weblinks/Videos/webcast
Syllabus
Mkt. Research Syllabus
Fall 2011
Chp 11 PPT
Questionnaire Coding
coding tips
Mkt. Research PPTs Chp 1-5
Chp 6,9&10
Nike Case #2
Chp 7
Chp 12
SPSS projects
SPSSproject#1